Davos 2026: Publicis Sapient's Nigel Vaz on AI's Enterprise Value Shift

• Nigel Vaz, CEO of Publicis Sapient, stated at Davos that enterprises have moved beyond AI experimentation to focus on workflow transformation and business outcomes.
• AI is now an enterprise-wide decision, shifting from individual task automation to influencing how organizations operate and make choices.
• The main bottleneck for AI scaling is legacy technology and data structures, not the AI models or compute power itself.
• AI is a "secular trend" driving both operational efficiency and growth, with companies adopting central AI strategies but deploying them locally due to regulatory complexities.
• Budget discussions for AI now center on tangible value and growth drivers, moving past mere futuristic appeal, with examples in insurance and retail.

Why It Matters: Enterprises are now prioritizing tangible business value and growth from AI, moving beyond experimentation to integration.