Omnicom CEO Ruhanen Reshapes Agency Map, Retires DDB, FCB for Clarity & Scale

• Omnicom CEO Troy Ruhanen is consolidating the company's advertising business into three global networks: TBWA\Worldwide, BBDO, and McCann.
• Legacy brands like DDB, FCB, and MullenLowe are being retired, a strategic move Ruhanen defends for global relevance and distinct positioning, not just cost-cutting.
• The restructuring aims to combine talent, cultural intelligence, and strategic thinking, shifting towards a consultative partnership model for stronger client outcomes.
• Ruhanen acknowledged a LinkedIn misstep regarding job losses but defended the swift restructuring, citing regulatory deadlines and the need for rapid clarity.
• Despite job losses and disruption, Omnicom believes the new structure will strengthen its long-term outlook and enable performance-linked compensation models.

Why It Matters: Omnicom CEO Ruhanen prioritizes clarity and scale over legacy in a major agency restructuring.