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CNBC TV1814-01-2026, 15:34

Unacademy Pivots to Franchise Model, Exits Company-Run Centers After upGrad Deal Collapse

  • Unacademy will transition from company-operated offline centers to a franchise-led model, as announced by founder Gaurav Munjal in an internal email.
  • This strategic shift follows the collapse of acquisition talks with upGrad due to disagreements over valuation and deal structure.
  • The new franchise model aims for a healthier cost structure, with local partners handling operations while Unacademy focuses on academics, technology, and curriculum.
  • The company plans to complete this transition by April and will revert to an "online-first" approach, similar to its 2015 origins.
  • Unacademy has significantly cut its test-prep burn, and several core verticals like UPSC, NEET PG, and CAT are now contribution-margin positive.

Why It Matters: Unacademy is shifting to a franchise model for offline centers and an online-first strategy after upGrad deal failed.

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