Pernod Ricard India Tops Market, Outpaces Diageo with Rs 864 Cr Ad Spend

• Pernod Ricard India emerged as the largest alcoholic beverage company in India, surpassing United Spirits Ltd (Diageo India).
• Reported a total income of Rs 27,663.56 crore in FY25, marking a 2.7% year-on-year increase.
• Profit rose 8% to Rs 1,734.59 crore in FY25, up from Rs 1,605.99 crore in the previous fiscal.
• Advertising and promotions expenditure reached Rs 864.16 crore, marginally up from FY24, backing market surge.
• Owns major brands including Absolut Vodka, Chivas Regal, Blenders Pride, and 100 Pipers.

Why It Matters: Pernod Ricard India leads India's liquor market in FY25, driven by strong financials and strategic ad spend.