Pernod Ricard's Rs 864 Cr Ad Push, DPIIT AI Consult, UMG-Excel Deal & More Top News

• Pernod Ricard India's Rs 864 crore ad spend fuels FY25 growth, making it India's largest alcoholic beverage company with Rs 27,663.56 crore total income, surpassing United Spirits Ltd.
• DPIIT extends its consultation on the generative AI–copyright framework until February 6, seeking wider industry and creator participation for India's digital economy.
• Universal Music Group (UMG) acquires a minority stake in Farhan Akhtar and Ritesh Sidhwani's Excel Entertainment, deepening UMG's presence in India's film, music, and digital content.
• Olympic medallist Neeraj Chopra launches his own athlete management firm, Vel Sports, ending his long association with JSW Sports to pursue entrepreneurship.
• Elon Musk warns Grok users of legal consequences for generating illegal content, following India's Ministry of Electronics and Information Technology order to X to remove obscene AI-generated material.

Why It Matters: India sees major business moves: Pernod Ricard's growth, AI copyright debate, UMG's investment, Chopra's venture, and X's content challenge.