Radio Ad Volumes Up 2% in 2025, Driven by Real Estate, Auto, and Services: TAM Report

• Radio advertising in India showed resilience with a 2% growth in ad volumes in 2025, maintaining an upward trajectory.
• The Services sector remained the top contributor, followed by auto, BFSI, and education, with the top 10 sectors accounting for 90% of ad volumes.
• Real estate emerged as the single largest category, contributing 15% of total radio ad volumes, leveraging radio's regional reach for property launches.
• Maruti Suzuki India was the largest spender, followed by LIC of India, with over 9,500 advertisers active on radio in 2025.
• Gujarat and Maharashtra dominated geographically, and Jaipur topped cities for radio advertising, highlighting strength in non-metro and Tier II markets.