WPP Media's Prasanth Kumar on Growth; OpenAI's India Push; Ad Market to Hit Rs 2.01 Lakh Cr

• Prasanth Kumar, CEO, South Asia, WPP Media, emphasizes new business development as a constant growth focus amid industry consolidation.
• OpenAI's marketing lead, Sheeladitya Mohanty, confirms rapid traction in India, with ChatGPT reaching 100 million weekly active users globally.
• India's advertising market is projected to grow 9.7% to Rs 2.01 lakh crore in 2026, with digital dominating at 68% share, according to WPP Media's TYNY report.
• Content-driven advertising is expected to account for 70% of India's total ad revenue in 2026, with non-retail digital as the largest component.
• Warren Buffett’s Berkshire Hathaway significantly cut Amazon holdings and invested in The New York Times Co., signaling a strategic shift.