IPL 2026 Ad Frenzy: Tech Titans & Mega Brands Rush JioStar for Cricket's Biggest Stage

• JioStar secures 27-brand sponsorship roster for TATA IPL 2026, showcasing the tournament's strong advertising appeal.
• Google's Search AI Mode leads as co-presenting partner, indicating AI platforms' growing interest in sports advertising, alongside Campa Energy, Havells, and Lloyd.
• Co-powered category includes Birla Opus, Hero MotoCorp, and Amazon, highlighting convergence of traditional and digital industries.
• Associate sponsors like AMFI, Asian Paints, MRF, Flipkart, Google Pay, TVS Motor Company, and Amul demonstrate IPL's broad cross-category visibility.
• JioStar's integrated TV and digital ecosystem, with over 750 million weekly viewers, offers extensive reach for advertisers, further boosted by India's T20 World Cup win.