IPL 2026 & Heatwave to Ignite 30% Spike in Summer Ad Spends

• IPL 2026 and a severe heatwave are projected to drive a 30% surge in summer advertising expenditure across various sectors.
• This convergence creates a "perfect storm" for media spends, particularly boosting cooling appliances, beverages, impulse FMCG, and personal care.
• Connected TV (CTV) is emerging as a key battleground, with ad rates on premium inventory expected to rise by nearly 25%.
• Brands like Blue Star, Godrej, and Voltas are significantly increasing their marketing outlays and launching new products, focusing on premiumisation and smart features.
• FMCG and personal care brands are also scaling up marketing, leveraging high-engagement platforms like IPL for targeted consumer outreach.