Emami Shifts Focus to Rural Growth with Small Packs, Eyes Strong Summer Sales

• Emami is re-deploying resources to boost growth in rural markets, emphasizing small sachets and value packs.
• The strategy involves leveraging small SKUs (Rs 1, Rs 2, Rs 5, Rs 10) to improve penetration and affordability.
• Shampoo sachets will be a major focus to aggressively drive volumes across rural areas in the coming year.
• The company is optimistic about summer sales for cooling brands like Navratna and Dermicool, despite an extended winter.
• Emami has engaged KPMG to transform its supply chain for omni-channel distribution and expects a lower tax rate from FY27.