Ethera Secures Rs 25 Crore from Bluestone for Retail Expansion

• Lab-grown diamond jewellery brand Ethera raised Rs 25 crore from Bluestone.
• The funding will support Ethera's retail expansion, technology infrastructure, and brand awareness.
• Founded in 2024, Ethera currently operates five retail stores in Bengaluru and Delhi, with plans for more.
• India's lab-grown diamond jewellery market is estimated at USD 500 million and growing at 35-40% annually.
• Ethera offers IGI-certified lab-grown diamonds and BIS-hallmarked gold jewellery, launching over 200 new designs monthly.