Honasa Consumer acquires BTM Ventures for Rs 195 Cr, enters men's personal care market

• Honasa Consumer to acquire BTM Ventures for Rs 195 crore.
• Acquisition aims to enter the fast-growing men's personal care market.
• BTM Ventures owns 'Reginald Men', a brand specializing in men's personal care products like sunscreen and serum.
• The deal strengthens Honasa's presence in the South Indian market and key categories like sunscreen and serums.

Why It Matters: Honasa Consumer enters the booming men's personal care market via acquisition.