Honasa buys Reginald Men for ₹195 Cr, enters men's grooming

• Honasa Consumer Ltd (Mamaearth parent) acquired a 95% stake in Reginald Men, marking its entry into the men's personal care segment.
• The acquisition values Reginald Men's parent company, BTM Ventures Pvt. Ltd. (BVPL), at an enterprise value of Rs 195 crore.
• Reginald Men, with over 80% of its sales from South India, reported Rs 74 crore in trailing 12-month revenue as of October 2025.
• This move expands Honasa's presence in South India and strengthens its portfolio in the rapidly growing men's personal care market, projected to exceed Rs 40,000 crore by 2032.
• The acquisition aligns with a broader trend of large FMCG companies expanding into men's grooming, following similar deals by Godrej and Emami.

Why It Matters: Honasa enters men's grooming, expanding its portfolio in a fast-growing market.