India Leads Global Consumer Optimism, Spending & GenAI Adoption: BCG Report

• India is one of the most optimistic consumer markets globally, with 61% of consumers expecting continuous good times.
• Indian consumers are largely unfazed by geopolitical conflicts, with only 17% believing they will slow the country's growth.
• Household spending is expected to rise strongly, with 60% of consumers anticipating higher total spending in the next six months.
• India is a global frontrunner in GenAI adoption, with 62% of consumers using GenAI tools and 64% for shopping-related uses.
• While 57% of Indian consumers are open to new brands, 84% ultimately default to familiar or previously used brands.

Why It Matters: India's high consumer optimism and spending indicate robust economic prospects.