India Most Optimistic Consumer Market, 60% Plan Increased Spending: BCG

• 60% of Indian consumers plan to increase spending despite global turmoil, making India the world's most optimistic consumer market.
• Only 17% of Indians believe global conflicts will slow economic growth, the second-lowest level of pessimism globally.
• Consumer sentiment in India is split, with 61% expecting "good times" but 34% anticipating an economic downturn.
• 62% of Indian consumers have adopted generative AI tools, often for shopping decisions, indicating a rapid digital shift.

Why It Matters: Indian consumer optimism drives spending despite global turmoil, signaling market opportunities.