Mysore Sandal Taps Tamannaah Bhatia to Reinvigorate Legacy, Expand Reach

• Mysore Sandal appoints actress Tamannaah Bhatia as brand ambassador to strengthen its reach across new markets and younger audiences.
• The collaboration with Tamannaah Bhatia is a strategic move by Karnataka Soaps and Detergents Limited (KSDL) to blend tradition with modern branding.
• Mysore Sandal, synonymous with purity and authenticity for over a century, uses world-renowned Mysuru sandalwood oil, a GI product.
• The brand's history dates back to 1916, established by Maharaja Nalwadi Krishnaraja Wodeyar and Sir M. Visvesvaraya, with Mysore Sandal Soap launched in 1918.
• KSDL, which owns the brand and GI tags for Mysore Sandal Soap and Oil, aims to position it as a modern heritage brand globally.

Key Questions Answered

How will Tamannaah Bhatia boost Mysore Sandal's reach?

Tamannaah Bhatia will boost Mysore Sandal's reach by connecting with younger audiences and expanding into new markets. Her pan-India appeal offers an opportunity to increase visibility.

What new markets will Mysore Sandal target next?

Mysore Sandal aims to strengthen its presence in emerging markets and reach younger audiences. The brand is also looking to expand its visibility beyond traditional strongholds.

Could Mysore Sandal expand internationally with this move?

Yes, Mysore Sandal aims to expand its reach into wider markets beyond India.