Panic Buying: Why We Do It & How Smart Messaging Can Stop It

• Panic buying worsens shortages, as seen with fuel in Gold Coast, Australia, and essentials during the COVID pandemic.
• Research shows panic buying is driven by perceived risk and the belief that stocking up is sensible, not consistently by age, gender, or income.
• Social influence plays a role, especially for non-perishable foods, where people stock up if they feel others approve or are doing the same.
• Effective messaging should reassure, normalize responsible behavior, and appeal to community values, rather than framing panic buying as 'selfish'.
• A study successfully reduced stockpiling intentions by emphasizing stable supply chains and the community benefits of buying normally.