PC Jeweller to transform 1,000 UP goldsmiths into entrepreneurs

• PC Jeweller will help 1,000 PM Vishwakarma-certified goldsmiths in Uttar Pradesh become entrepreneurs.
• The initiative collaborates with the 'CM Yuva Udyami Yojana' to transform artisans into organised retail partners.
• Support includes branding, design, modern retail practices, digital skills, market linkages, and access to credit programs.
• PC Jeweller aims to expand this program to support over 5,000 artisans nationwide, upgrading their skills and ensuring compliance.

Why It Matters: It empowers goldsmiths, boosting their income and modernizing the jewellery sector.