Srijan Group Enters Fashion Retail with 'Srijan Style', Commits ₹500+ Crores

• Srijan Group launches 'Srijan Style', diversifying into organised fashion retail with an initial investment of ₹500+ crores.
• The new venture targets fast-growing value consumption segments, primarily in Tier 2, Tier 3, and Tier 4 markets.
• Srijan Style aims to be a "Family Destination" offering affordable fashion and general merchandise in an efficient retail format.
• Stores will average 8,000 sq. ft., focusing on high-volume categories priced between ₹99 and ₹1,999, with most items under ₹999.
• The company plans to open 10 stores in the first quarter, expanding to 50 locations by FY26-27, starting in Eastern India.