Tamannaah Bhatia Named KSDL Brand Ambassador, Mysuru Sandal Soap Relaunch

• Actor Tamannaah Bhatia appointed brand ambassador for state-owned KSDL for a two-year tenure starting February 10.
• The iconic Mysuru Sandal Soap will be relaunched with a refreshed, contemporary look.
• KSDL aims to increase its annual turnover to Rs 5,000 crore by 2030, targeting youth with promotional campaigns.
• Tamannaah's star appeal and social media following are expected to boost KSDL product market, especially in North India.
• She will feature in advertisements and promotional campaigns for KSDL products and will not endorse similar products from other companies during her tenure.