Mysore Sandal Soap Gets Makeover, Tamannaah Bhatia Named Brand Ambassador

• Karnataka Soaps and Detergents Limited (KSDL) unveiled a refreshed look for Mysore Sandal Soap.
• Actress Tamannaah Bhatia begins a two-year stint as KSDL's brand ambassador, aiming to boost pan-India visibility.
• KSDL targets Rs 5,000 crore annual turnover by 2030, with an aggressive promotional strategy for younger consumers.
• The company plans to expand its market beyond South India, focusing on North India, Delhi, and Central India.
• KSDL is expanding manufacturing with new units and aims to double its export turnover.