Trust is Key: How Authenticity Defines India's Astrological Gemstone Market

• Rapid growth in India's astrological gemstone market has led to challenges like inconsistent quality and lack of consumer awareness.
• The widespread circulation of heated, treated, reused, or altered gemstones without disclosure is a major concern for buyers.
• Khanna Gems Private Limited, founded in 1987, is highlighted for upholding consistent quality standards and prioritizing long-term trust.
• The company emphasizes natural origin and originality over price incentives, focusing on consumer education and transparency.
• Industry leaders believe informed choices and ethical practices are crucial for the long-term credibility and sustainability of the market.

Why It Matters: Trust, transparency, and consumer education are paramount in India's evolving astrological gemstone market.