Indian Research & Insights Industry Soars 10.9% to Rs 29,008 Cr in FY25

• Indian research and insights industry grew 10.9% to Rs 29,008 crore (USD 3.5 Bn) in FY2025, up from Rs 26,300 crore in FY2024, as per MRSI report.
• Analytics remains the largest segment (60% market share), growing 14% in FY2025, with over 90% demand from international clients, driven by AI and advanced analytics.
• Custom Market Research saw 8% growth, while Syndicated Research grew 6%, facing challenges in media measurement but benefiting from manufacturing clients.
• Industry leaders Nitin Kamat and Mitali Chowhan highlight the shift towards value-driven, AI-enabled insights and India's growing global role in data-driven decision-making.
• Expected to sustain ~10% growth in FY2026, fueled by international demand, global company expansion in India, digital maturity, and hyperlocal insights.

Why It Matters: India's research and insights industry shows robust double-digit growth, driven by analytics, AI, and global demand.