UK-Backed Kaayu Rituals Launches in Delhi, Redefining Wellness with Science & Tradition

• UK-based Kaayu Rituals officially launched in Delhi at Bikaner House, introducing a ritual-first, science-led approach to self-care.
• Actresses Poonam Dhillon and Padmini Kolhapure graced the event, which featured a brand film, Kathak recital by Moumala Nayak, and live music by The Moonlight Band.
• The brand offers a curated range including Hormone Balance Elixir, Gut Restore Capsules, Kumkumadi Face Serum, and Root & Rise botanical haircare.
• Experiential zones like the Kaayu Herbal Tea Bar, Nani-Dadi Wall, and 'Letter to Yourself' installation were highlights, engaging guests with functional infusions and interactive displays.
• Founded by Preeti Choudhary, Kaayu Rituals applies healthcare-grade benchmarks to consumer wellness, focusing on preventive care and structured daily discipline.