Kanthy Memo: Ulka's Future in Omnicom Advertising India, Karkare to Lead

• Aditya Kanthy's internal memo outlines Ulka's future under Omnicom Advertising India's new operating structure.
• Effective January 2026, Ulka will transition into the BBDO Group, operating alongside BBDO India and Mudra, gaining access to broader Omnicom resources.
• Nitin Karkare has been appointed Chairperson, Ulka, and Executive Director, Omnicom Advertising India, tasked with overseeing the agency's integration.
• The reorganisation aims to preserve Ulka's identity and heritage while strengthening its capabilities within the Omnicom Advertising India network.

Why It Matters: This reveals Ulka's new strategic direction and leadership under Omnicom.