Ulka, Mudra officially join BBDO Group in Omnicom India restructure

• Ulka and Mudra will now operate under the BBDO Group as part of Omnicom's Indian operations.
• This realignment clarifies their position after Omnicom's global restructuring phased out FCB and DDB networks.
• The move addresses previous confusion among employees and clients regarding the agencies' future.
• Josy Paul will continue to lead BBDO India, with new leadership announcements expected.
• Omnicom aims to streamline operations and leverage the strong local brand equities of Ulka and Mudra.

Why It Matters: Omnicom's restructuring reshapes India's advertising landscape, impacting major agencies.