In India, legacy agencies Ulka and Mudra have been folded into the BBDO Group as part of the restructuring. Josy Paul continues to lead as the Chairman and Chief Creative Officer of BBDO India.
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Storyboard11-02-2026, 08:29

Jitender Dabas Appointed BBDO Group CEO Amidst Omnicom-IPG Merger Turmoil

  • Jitender Dabas is set to join Omnicom Advertising India as BBDO Group CEO, leaving his current role as CEO of Cheil X.
  • His appointment comes as Omnicom Advertising India faces leadership uncertainty and organizational flux following the global merger of Omnicom Group and Interpublic Group (IPG).
  • The BBDO Group in India now includes BBDO India, Ulka (formerly FCB Ulka), and Mudra (formerly part of DDB Mudra Group), all to be led by Dabas.
  • The Omnicom-IPG merger has caused unease, internal friction, and client anxiety due to unclear reporting lines and slowed decision-making.
  • Dabas, an IIT Delhi alumnus with over two decades of experience, previously spent 14 years at McCann Worldgroup in various leadership roles.

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