Prateek Bharadwaj to Exit TBWA\Lintas Amidst Omnicom-IPG Merger Turmoil

• Prateek Bharadwaj, CEO and co-lead of TBWA\Lintas, is expected to step down from his role.
• His departure coincides with leadership and organizational changes triggered by the global Omnicom–IPG merger.
• Bharadwaj currently co-leads TBWA\Lintas with Govind Pandey, both reporting to Aditya Kanthy.
• The restructuring followed the integration of creative and management leadership as part of a broader consolidation.
• The Omnicom–IPG merger is a significant consolidation in global advertising, leading to leadership recalibration.