Sungkyoon Kim Appointed Cheil SWA President & CEO, Spearheading Digital & Diversification

• Marketing veteran Sungkyoon Kim has been appointed President and CEO of Cheil South West Asia (SWA), succeeding Carlos LimSeob Chung.
• Kim previously led Cheil Worldwide's Digital Platform Business and DnA Center, overseeing Samsung.com and driving global CRM, data intelligence, and analytics.
• He played a key role in establishing Cheil Worldwide's Global Data Center in India, strengthening its R&D capabilities and operational efficiency.
• His appointment signals Cheil SWA's strategic push towards digital marketing, data-driven creativity, and expanding its non-Samsung business portfolio.
• Cheil SWA recently acquired Social Beat, a Chennai-headquartered digital marketing firm, to bolster its digital and performance marketing capabilities.

Why It Matters: Sungkyoon Kim's appointment signals Cheil SWA's strong focus on digital growth and diversification beyond Samsung.