India's Creator Economy: A Daily Graphic on Fair Compensation

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India's Creator Economy: Brand Deals Dominate, Platforms Lag in Revenue Sharing

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Forbes India•27-02-2026, 15:19

India's Creator Economy: Brand Deals Dominate, Platforms Lag in Revenue Sharing

•77% of Indian creators depend on brand deals for income, highlighting a significant reliance on external partnerships.
•Only 5% of creators benefit from platform ad-revenue sharing, indicating a major imbalance in compensation models.
•Monetary tips account for income for just 3% of creators, while subscriptions provide earnings for a mere 1%.
•I&B Minister Ashwini Vaishnaw has called on social media giants to re-evaluate their compensation structures for creators.

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