AI to Boost India's Media Share to 5% of $3 Trillion Global Market: Uday Shankar

• Uday Shankar states AI can more than double India's share in the $3 trillion global media and entertainment market, from under 2% to 5%.
• AI offers India a unique opportunity to overcome capital and scale constraints, positioning it as a global leader in AI-driven entertainment.
• Shankar highlighted India's media industry growth to the world's fifth-largest, contributing over $30 billion, yet lacking global content powerhouse status.
• Limited capital, difficulty attracting global talent, and focus on domestic audiences have constrained India's global ambitions, with stark budget disparities.
• AI can reset the media business by transforming content creation, consumer engagement, and commerce, enabling faster, cost-effective, and personalized experiences.