CES 2026 Kicks Off: Havas CEO Yannick Bolloré on AI's Industry Transformation

• CES 2026, the annual tech expo by CTA, began on January 6 in Las Vegas, showcasing the latest consumer electronics and innovations.
• Havas Chairman and CEO Yannick Bolloré attended, highlighting the event's role in shaping the industry's future.
• Bolloré emphasized that Artificial Intelligence is no longer a distant promise; it's already reshaping how people think, create, and deliver.
• Havas embraced AI early, integrating it to accelerate intelligence, deepen collaboration, and connect creativity, media, and technology.
• Previous CES events (like CES 2025) also showcased AI-powered campaigns and immersive AR/VR experiences for consumer engagement.

Why It Matters: CES 2026 highlights AI's immediate, transformative impact on industries, as emphasized by Havas CEO.