AI Chatbots Steal Ad Dollars, Challenge Google's Search Dominance

• AI chatbots like ChatGPT, Gemini capture 11% search share in 2 years, outpacing Bing's long-standing 2%.
• They offer significantly higher conversion rates (30-35%) compared to traditional SEO (2-4%).
• Marketing on AI chatbots costs 50-75% more due to their high conversion potential.
• AdLift CEO Prashant Puri launched Tesseract, an AEO tool for brands to track and improve visibility on AI chatbots.
• AI enhances ad optimization, personalization, and boosts ROI, but human oversight remains vital for effective implementation.

Why It Matters: AI chatbots are rapidly reshaping digital advertising, offering high conversions but requiring strategic human input.