FILE PHOTO: The logo of Hyundai Motor India Limited is seen on a parked car in the company's stockyard, in the outskirts of Ahmedabad, India, October 8, 2024. REUTERS/Amit Dave/File Photo
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CNBC TV1805-01-2026, 11:45

Hyundai Chair Warns Tough Year Ahead for Auto Industry Amid Geopolitical Turmoil, Urges AI Boost

  • Hyundai's Chung Euisun warns of a challenging year for the global auto industry due to geopolitical uncertainty, trade disputes, and competition.
  • US tariffs (15% on Korean cars) by Donald Trump led to Hyundai losing 1.8 trillion won ($1.2 billion) in Q3.
  • An immigration raid delayed construction at a Hyundai-LG Energy Solution Ltd. plant in the US by 2-3 months.
  • Chung emphasizes improving Hyundai's AI capabilities, noting the company lags competitors.
  • Hyundai plans to invest 125 trillion won in AI, robotics, and advanced tech in South Korea over five years, with Motional aiming for Ioniq 5 robotaxi commercialization in Las Vegas this year.

Why It Matters: Hyundai faces a tough year with geopolitical risks, tariffs, and an urgent need to boost AI capabilities.

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