Maruti e Vitara Launched: Aggressive Pricing, BaaS Model Shakes EV Market

• Maruti Suzuki India unveils e Vitara prices, adopting an aggressive pricing strategy for its first electric SUV.
• The e Vitara is launched at a lower price than competitors, available with and without a Battery-as-a-Service (BaaS) model.
• BaaS allows customers to buy an EV without a battery, significantly reducing upfront cost, with per-kilometer battery usage fees.
• Available in Delta, Zeta, and Alpha variants, offering 49kWh (440km range) and 61kWh (543km range) LFP battery options.
• Prices start from 10.99 lakh (with BaaS) and 15.99 lakh (without BaaS), competing in the mid-size SUV segment.