Maruti Suzuki eVitara Launched: India's Cheapest EV SUV? BaaS Changes Price Game

• Maruti Suzuki launches eVitara, an electric SUV priced at Rs 10.99 lakh, competing with MG ZS EV, Hyundai Creta EV, Tata Curvv EV, and Vinfast VF6.
• The eVitara features Battery-as-a-Service (BaaS) with battery EMI at Rs 3.99 per km, separating battery cost from vehicle price.
• BaaS significantly lowers the upfront purchase price, addressing a major barrier to EV adoption by allowing pay-per-kilometre battery usage.
• Maruti Suzuki also introduces 'e Flex' scheme for upgrades and Assured Buyback plans (60% for 3 years/45,000 km, 50% for 4 years/60,000 km) to reduce ownership uncertainty.
• The Tata Punch EV, starting at Rs 9.99 lakh, is currently the only car cheaper than the Maruti Suzuki eVitara.