Tata Sierra Storms Market: 70,000+ Bookings on Day One!

• Tata Sierra received over 70,000 confirmed bookings on its first day, December 16, with a ₹21,000 token amount.
• More than 1.3 million customers explored configurations on the booking portal, indicating massive interest in the new SUV.
• Priced from ₹11.49 lakh to ₹21.29 lakh, it offers 7 trims, 3 engine, and 3 transmission options.
• Features range from 50+ safety features in the base Smart+ to Level-2 ADAS and a new 1.5L Hyperion turbo-petrol in the top Accomplished+.
• The strong response, surpassing Harrier EV's first-day bookings, highlights the nostalgia and modern appeal of the Sierra.

Why It Matters: Tata Sierra's first-day booking success with 70,000+ units signals a strong market comeback.