Tata Sierra Ignites Market: 70,000 Bookings in 1 Day! Rivals Creta, Seltos on Alert

• Tata Sierra received a record 70,000 confirmed bookings on its first day, with 1.35 lakh configuration submissions.
• The mid-size SUV directly challenges Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, and Toyota Hyryder.
• Features include a triple-screen dashboard, JBL 12-speaker audio, largest panoramic sunroof, and 19-inch alloy wheels.
• Offers three engine options: 1.5L Hyperion T-GDi Petrol, 1.5L Revotron Petrol, and 1.5L Cryojet Diesel.
• Equipped with 22 safety features, Level 2+ ADAS, and priced from ₹11.49 lakh to ₹21.29 lakh (ex-showroom).

Why It Matters: Tata Sierra's massive first-day bookings signal a strong market entry, challenging established rivals.