BMW Boosts India Strategy: 10 New Cars, Increased Local Sourcing for Luxury Growth

• BMW plans to launch 10 new cars in India this year, including EVs and MINI models, to expand its luxury market presence.
• The German carmaker aims to increase local sourcing beyond 50% to reduce costs and make premium models more competitive.
• BMW India sold a record 18,000 cars in 2025, growing 14%, and expects similar momentum with new launches and 17 product upgrades.
• EVs now constitute 21% of BMW's India sales, up from 8% in 2024, driven by local assembly of the iX1 EV boosting sales by 200%.
• BMW urges the government to maintain the 5% tax rate on EVs to support continued growth and investment in clean car technology.

Why It Matters: BMW is aggressively expanding its luxury and EV portfolio in India through new launches and local sourcing.