Mercedes India Achieves Record Revenue in 2025 Driven by Luxury Sales

• Mercedes-Benz India recorded its highest-ever revenue of nearly $1.5 billion in the fiscal year ending March 2025, a 9% increase.
• This revenue growth was fueled by strong demand for top-end luxury cars, with sales of models priced above 15 million rupees growing by 12%.
• Despite record revenue, overall sales volume declined to 19,007 units in 2025 from 19,500 a year earlier, narrowing the lead over rival BMW.
• A 23% decline in entry-segment car sales contributed to the overall volume drop, as Mercedes-Benz opted out of the "price war" in this segment.
• Mercedes plans to launch 12 new cars in India in 2026, including EVs, AMG, and top-end models, expecting single-digit sales volume growth.

Why It Matters: Mercedes India achieved record revenue in 2025 by prioritizing high-value luxury sales over volume in a competitive market.