Mahindra XUV 3XO EV Launched at Rs 13.89 Lakh; Rivals Tata Nexon.ev

• Mahindra XUV 3XO EV launched in India starting at Rs 13.89 lakh (ex-showroom), expanding Mahindra's electric SUV portfolio.
• Available in AX5 (Rs 13.89 lakh) and AX7L (Rs 14.96 lakh) variants, with deliveries commencing February 23.
• Directly competes with Tata Nexon.ev, targeting urban-focused buyers for intra-city electric mobility.
• Features a 39.4kWh battery, offering a 285km real-world range, 110kW power, and 0-100kmph in 8.3 seconds.
• Equipped with Adrenox connected tech, Harman Kardon audio, twin 10.25-inch displays, and Level 2 ADAS in the top variant.

Why It Matters: Mahindra's new XUV 3XO EV enters the market at Rs 13.89 lakh, challenging Tata Nexon.ev with advanced features.