Mercedes-Benz India Prioritizes Value, Sees 3% Sales Dip in CY25 Despite Record Revenue

• Mercedes-Benz India's retail sales fell 2.85% in CY25 to 19,007 units, down from 19,565 units.
• Despite lower volumes, CY25 was the best-ever year for revenue, driven by high-margin top-end vehicles (TEVs), AMG models, and EVs.
• The decline was mainly due to a 20% drop in the entry luxury portfolio, while core segment sales contributed 62% and TEVs 25%.
• Top-end vehicles, including S-Class, Mercedes-Maybach, and AMG models, grew 11%, with AMG portfolio up 34%.
• EV sales grew 12%, with battery electric vehicles (BEVs) accounting for 20% of all top-end Mercedes-Benz cars sold in India.

Why It Matters: Mercedes-Benz India's 'value over volume' strategy led to a sales dip but record revenue in CY25.