Aditya Kanthy on Omnicom India's Reshaping: Integration, Layoffs, and Future Success

• Aditya Kanthy, President and MD of Omnicom Advertising India, discusses the company's reshaping amid industry disruption, focusing on integration, layoffs, and leadership.
• Omnicom's philosophy emphasizes client experience through agency brands (e.g., TBWA\Lintas, BBDO Group, McCann, Kinnect, 22Feet, MRM) rather than the holding company.
• Efficiency measures involved removing duplication in non-client-facing roles, while prioritizing retention of client-facing talent from IPG's India agencies.
• Layoffs related to the integration and restructuring, primarily in support functions with overlapping roles, have concluded, with no further integration-related layoffs expected.
• The next phase involves physical consolidation, housing teams within their respective agency environments under new leadership to foster collaboration and creativity.

Why It Matters: Aditya Kanthy details Omnicom India's strategic integration, emphasizing agency brands, talent retention, and future growth.