Why Google and Anthropic Are Resisting Ads in AI Chatbots as OpenAI Experiments
Brand Makers
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Storyboard22-01-2026, 11:04

AI Chatbot Ad War: Google, Anthropic Resist as OpenAI Experiments with Ads in ChatGPT

  • A sharp divide emerged at Davos over monetizing AI chatbots, with OpenAI testing ads in ChatGPT for free and lower-tier users in the US.
  • Google DeepMind CEO Demis Hassabis and Anthropic CEO Dario Amodei expressed reservations, prioritizing user trust and long-term product strategy over immediate monetization.
  • Hassabis warned that blending ads with personalized AI could erode user confidence and questioned OpenAI's timing, suggesting revenue pressure.
  • Amodei argued against rushing monetization, citing geopolitical risks and the industry not being in a survival-driven race.
  • OpenAI defends its decision, stating ads won't compromise objectivity or privacy, driven by rising operational costs and a lack of a legacy ad business like Google's.

Why It Matters: Leading AI companies are divided on integrating ads into chatbots, balancing monetization needs with user trust and product integrity.

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