OpenAI Introduces Ads to ChatGPT: A Major Shift in Revenue Strategy

• OpenAI is rolling out ads on ChatGPT for free and low-cost subscription tiers, including the ChatGPT Go plan, starting in the US.
• This move aims to make AI more accessible to users unwilling or unable to pay for premium subscriptions, while Pro, Business, and Enterprise tiers remain ad-free.
• The decision marks a reversal from CEO Sam Altman's earlier stance, who previously called AI ads "dystopian" but now cites high infrastructure costs and broad access needs.
• OpenAI assures ads will not compromise response integrity; they will be separate, clearly labeled, and not influence ChatGPT's answers.
• Ads will appear at the bottom of responses for relevant sponsored products, with user controls for dismissal, personalization, and no ads for sensitive topics or users under 18.

Why It Matters: OpenAI is integrating ads into ChatGPT's free and low-cost tiers to expand AI access and cover costs.