Archies Launches 'Express' Stores, Boosts Quick Commerce to Woo Gen Z

• Archies is implementing a dual strategy: scaling quick commerce partnerships and introducing a new retail format called Archies Express.
• The company aims to more than double quick commerce's revenue contribution from 7-8% to 15% this year, driven by strong demand for 10-minute deliveries.
• Archies Express will launch 17-19 new compact stores (200-300 sq ft) in FY 2026-27, starting with a flagship in Delhi, focusing on faster rollouts and quicker breakeven.
• The new format shifts from traditional gifting to a curated range of accessories, lifestyle products, and trendy collectibles to resonate with younger audiences.
• Quick commerce offers a lower-cost model for scaling volumes compared to rising costs in traditional retail, enabling expansion into metros and tier 2 cities.