Veteran CMO Rajesh Kumar Unveils AI-Enabled 'Decoding B2B Marketing' Playbook

• Veteran CMO Rajesh Kumar launched "Decoding B2B Marketing," an AI-enabled playbook by Zebralearn, featuring 12 actionable frameworks and QR-linked interviews.
• The book addresses the shift in B2B buying, with 67% of the buyer's journey now digital, placing marketing in the driver's seat.
• It is designed for the "ask economy," where AI assists marketers in strategy, narrative design, and orchestration, moving them to higher-value problems.
• The visual-first compendium covers modern B2B brand pillars, demand generation, ABM, martech, and AI's impact, with content accessible via AskAI, audio, video, and quizzes.
• Kumar aims to make B2B marketing accessible and actionable for the next generation, empowering Indian SaaS companies to global success.