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Ajay Devgn's Whisky Brand: A Look at Other Celebrity Alcohol Investments
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Beyond Endorsements: Indian Celebs Pouring Investments into Premium Alcohol Brands
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Storyboard
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01-03-2026, 10:01
Beyond Endorsements: Indian Celebs Pouring Investments into Premium Alcohol Brands
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Indian film stars are increasingly investing in premium alcohol ventures, moving from endorsements to co-founder and investor roles.
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Ajay Devgn's The GlenJourneys whisky crossed ₹4.14 crore turnover, selling over 8,622 bottles and expanding nationwide.
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Vivek Oberoi acquired a 21% stake in Scotland-based Rutland Square Spirits, known for its oolong white tea-infused spirit.
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Shah Rukh Khan and Aryan Khan co-founded D'YAVOL, a luxury lifestyle brand offering premium vodka and whisky.
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Sanjay Dutt co-founded The Glenwalk blended Scotch whisky, selling over 300,000 bottles in Maharashtra within 45 days of launch.
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