BuzzLab: AI-Era YouTube Growth Agency Reshaping Brand Distribution

• BuzzLab, a nearly two-year-old agency, focuses on YouTube strategy and performance marketing creatives, moving away from traditional influencer execution.
• CEO Sindhu Biswal highlights distribution as a misunderstood marketing lever and emphasizes YouTube's long-term potential, often underestimated by brands.
• The agency's model thrives on performance marketing creatives, anticipating a shift towards stronger storytelling as algorithmic targeting becomes automated.
• BuzzLab started to fill a market gap where brands focused on content production but neglected distribution and repeatable growth strategies.
• The agency has worked with brands like Acko, Wakefit, and Razorpay, with most business coming inbound, validating their specialized approach.