CMOs: AI Reshapes Advertising, Blurring Brand & Performance Lines

• Top marketing leaders emphasize integrating brand and performance marketing, coining it "Brandformance," rather than choosing between them.
• AI is already transforming media decisions, enabling hyper-targeted content variations and real-time creative optimization.
• CMOs face significant measurement gaps, particularly in unifying data across walled gardens and attributing long-term brand impact.
• Panelists agree AI represents a structural turning point, fundamentally changing workflows, team structures, and ad surfacing.
• Future trends include a resurgence of long-form content, emotional storytelling in digital ads, and AI-driven media efficiency optimization.